Executive Team

Shruti Singhal  is Chief Executive Officer of Chroma Color Corporation. Throughout his career, Mr. Singhal has worked in North America and Europe, and has held positions of increasing management and executive responsibility with multinational companies including Henkel, Cognis (now BASF), Rohm & Haas, The Dow Chemical Company, Ashland, Solenis, and General Cable.  Prior to joining Chroma Color, he most recently served as President for the DSM’s Engineering Materials business. He holds a master’s degree in chemical engineering from Drexel University, a bachelor’s degree in chemical engineering, and also completed the Global Marketing Management Program at The Wharton School at the University of Pennsylvania.   815-385-8100- Office

Howard DeMonte received his bachelor’s degree in engineering at the University of Connecticut and did his master’s work in management from NJIT.  In 1975, he received his Professional Engineering license in the state of New Jersey. Howard has spent the last 40 years of his career with companies that specialize in the manufacture and design of color and additive concentrates for the plastics industry.  In 1978, he joined Custom Chemicals Company then relocated to Pennsylvania with Penn Color in 1991.  In 1997, Howard moved to Breen Color Concentrates where he held the position of President. Howard led the Breen team through 2 acquisitions; the PVC color division of Teknor Apex in 2009 and Hudson Color in 2016. Currently he holds the position of President for the newly formed Chroma Color Corporation, comprised of Carolina Color, Chroma Colors, Hudson Color, Breen Color and Polymer Concentrates.

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Matt Barr is Vice Chairman of Chroma Color Corporation. Matt was previously Chairman & CEO of Carolina Color, a successful, family-owned business founded in 1967. The company produced colorant for the plastics industry from facilities in Salisbury, NC and Delaware, OH. Carolina Color has enjoyed a well-earned reputation as a proven innovator having introduced several market-disrupting colorant delivery technologies that have reshaped the entire industry over the last decade. Matt Barr is also on the Executive Committee of the National Association of Manufacturers ( NAM ), Chairman of the Novant Health Rowan Medical Center Foundation and a Trustee of the Rowan-Cabarrus Community College both of which are in Salisbury, NC. Prior to joining Carolina Color, Matt enjoyed a decade-long career at Time Inc. in a variety of sales and publishing management positions—his last being Publishing Director of Sports Illustrated Presents. Matt earned his Bachelor’s Degree from Columbia University and has completed executive education courses in Finance at Kellogg School of Management and in Publishing at Stanford University.

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Gerald (L.J.) Baillargeon joined Chroma Color Corporation with a record of strong and decisive executive leadership in organizations ranging from $50 million to $1 billion. Most recently, Baillargeon held the position of chief financial officer at Elite Comfort Solutions where he assisted in the facilitation of the platform acquisitions, driving significant growth and coordinating the successful exit. He also served as the chief financial officer at Solvaira Specialties and Diversified Global Graphics Group (DG3) where he performed similar duties of those at Elite. Earlier in his career, he held key financial positions at Automatic Data Processing and Ernst & Young.

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Previously, Bishop served as Director, Global Business Development at Technimark LLC, an industry leading custom injection molding and contract manufacturing focused on global brand owners.  During his 13 year career at Technimark, he was instrumental in developing new go-to-market strategies and growth platforms for consumer packaging and consumer products that resulted in more than $200 million in new business for the company.  Prior to joining Technimark, Bishop enjoyed a successful sales and business development career in the plastic raw materials sector with an emphasis on color concentrates, pre-colored compounds and elastomeric materials.

His career started as a manufacturer's representative and he ultimately founded and managed a specialty resin sales, compounding and distribution company that was sold in 2004. He holds a Bachelor of Science degree in International Studies from Miami University in Oxford, Ohio.

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Cass Birchbauer was named the Chief Human Resources Officer (CHRO) for the Chroma Color Corporation in the Fall of 2019 following the sale of the Spartech LLC organization where she was most recently the CHRO.   Prior to the sale, Spartech LLC was an Arsenal Partner owned company as is Chroma Color.

Cass worked as a retained consultant for General Electric leading team building workshops, process improvement projects and other GE proprietary training initiatives globally.   She joined MA Hanna which merged in 2000 to become PolyOne.  When PolyOne sold the Spartech business, she left with the new owners where she established the HR function to set up all separate payroll, benefits providers and systems as well as human resource vendors and policies within 6 months for close to 1,000 employees over 14 locations as the business exited the PolyOne support structure.

During her tenure at PolyOne, Cass was the HR Lead for business units including PolyOne Distribution, Global Engineered Materials and Global Color & Additives.   She also led the HR Shared Services function with responsibility for Compensation, Benefits, Recruiting, Training & Development as well as other HR functions.   She also participated in HR due diligence and integration of many acquisitions including global integrations.

Cass has her Ph.D. and Master’s degrees from Case Western Reserve University and her Bachelor and Associate’s degrees from the University of Akron.

Mike Croby joined Chroma Color Corporation from BASF. His most recent role was Global Industry Manager for the Colors & Effects business.  Previously, as President and CEO of C&U Americas, he delivered triple digit annual revenue growth and facilitated formation of a joint venture company.  Over 30 years of chemical, industrial and automotive experience he has held progressive leadership responsibility over sales, marketing, manufacturing, and engineering in organizations ranging from private start-ups to billion dollar public corporations.  These included NSK, a Japanese motion control company as well as Electronic Data Systems which was acquired by Hewlett-Packard.  Mike holds a B.S. in Mechanical Engineering, an MBA in International Business, as well as a lean champion certification.

Tom Jaeger is a Supply Chain Management executive with diverse business and operational leadership skills amassed in public, private equity, and strategic consulting environments. Over the last 20 years, Tom has held various management positions for several mid-sized global organizations.

While at Sanford (Newell Brands), Tom led Global Sourcing and supported six SBU’s for the $2B writing and office products business. He delivered programs that lowered costs and inventory to working capital, and played a key operational role in the strategic acquisition of a $750M business from Gillette. After Sanford, Tom joined the global consulting firm RGP where he served as regional practice lead. The practice was consistently a top performer, with annual revenue growing 6x from 2005 thru 2012. Tom managed client engagements that focused on operational improvements in the manufacturing, energy, and CPG sectors.

In 2013, Tom joined RTC as the VP of Global Procurement. There, Tom supported a multi-year ERP roll-out and successfully led several key cost cutting initiatives while establishing new supply chains in China, Lithuania and India. Tom also served on the global steering committee for Corporate Social Responsibility and Sustainability, where he shaped the development and execution of a plan focused on People, Planet, and Partnerships. In June of 2019, Tom joined Chroma Color Corporation as the VP of Supply Chain Management. He currently reports to CEO Tom Bolger, and is responsible for managing the supply chain in support of Chroma’s seven domestic manufacturing sites.

Tom holds a Bachelor’s Degree from the University of Illinois at Chicago, where he majored in Finance.

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Most recently, Glenn Munshaw was the Vice President of Operational Excellence at RTP Company where he had OPEX responsibility for plants in North America, Europe, and Asia. Prior to RTP, Glenn was with Americhem as Vice President of Global Manufacturing and provided manufacturing leadership for their masterbatch and engineered compounding facilities in North America, United Kingdom, India and China. Glenn earned his B.S. in Industrial Engineering and Operations Research from the University of Massachusetts. He is a Certified Six Sigma Master Black Belt.   Munshaw started his career with GE Plastics and progressed through their ABS, PC, PBT and PEI Resin businesses.

Jeff Smink attended Florida State University and has been a leader in the plastics industry for over 35 years. He cut his teeth in the PVC and Wire and Cable markets, but it was his move into closure manufacturing in his late twenties that proved to be a tremendous career accelerant. Jeff joined Zapata, a Mexican firm, as they were just entering the plastics industry having dominated the metal packaging business in Latin America for years. With Zapata, Jeff was the tip of the spear in their plastics expansion opening plants all over Latin and South America. After Zapata Jeff was recruited by his colorant supplier, PMS Consolidated, where he took their worst performing facility (of 16) and turned it into their top performer. When PMS was purchased by M.A. Hanna Jeff stayed on as a senior executive with multi-plant responsibility and continued in that capacity with Poly One after it was formed with the merger of M.A. Hanna and Geon. Jeff Smink held executive positions with M.A. Hanna and PolyOne. Jeff left PolyOne to join Carolina Color in 2003 as an Executive Vice President with a primary focus on operations and R&D. He was named President of Carolina Color in 2010. When Carolina Color folded into the current Chroma Color Corporation in 2018, Jeff took the role of Chief Operating Officer and now is the Vice President of Technology. Jeff received the Manufacturing Leadership Award in the Individual Achievement category from Frost & Sullivan's Manufacturing Leadership Council in 2016. Jeff Smink also has been granted 3 patents and has 2 more pending patents.

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